With the commercial and critical boom of singer/songwriter based folk-pop in the last few years, now is a good time for Jersey-born Lloyd Yates to burst onto the scene with his debut EP Bring Back The Life.
Channelling the folk spirit of Mumford & Sons, Ben Howard and the John Butler Trio, Lloyd Yates has already established his own sound in a fast-growing genre. His voice, whilst similar to Ben Howard’s rasp, is perhaps even more unique and will likely be the most divisive element of his style: some will love it, others will absolutely hate it.
His song-writing is great, with some traditional mandolin based instrumentation on Down By The River creating a gloriously summery groove and the catchy hooks of lead single Bring Back The Life will have you singing along in no time.
Crucially for Yates, he has proved on this release that he can deliver both fun-loving foot-stompers as well as more thought provoking, reflective pieces such as the gentle waltz of These Here Love Songs.
It is clear that Yates has had time to really develop his songs and create his own comfortable identity, and it comes across on this record. He’s already been hitting the festival circuits at the likes of Bestival, as well as sharing a stage with Van Morrison and Newton Faulkner and, with music like this up his sleeve, he should soon be carving his own headline touring plans across the UK. 2013 is a good time for Yates to be playing his music, the popularity is there, the audience are out en-masse and finally pop is on the turn back to live instrumentation after so many years of computer processed backing tracks. Bring Back The Life is a fine EP with plenty of promise for the future. I for one cannot wait for his full length debut.