We’re only a couple of weeks into November and the Christmas adverts are already in full swing. Some of you will be moaning and groaning as the likes of Ant & Dec and Rosie Huntington Whiteley attempt to lure the nation to their chosen store, whilst others will be giddy with joy at the prospect of mince-pies and sparkly outfits. In the battle for best Christmas advert though, there’s one clear winner: ‘The Bear & the Hare’.
The John Lewis campaign (which comes complete with a cute and festive Bear and Hare gift range in store and on the website), embraces the power of animation and could easily rival some of the full-length feature movies made by the likes of Disney, Pixar and Dreamworks.
In this ‘making of’ video, we’re shown how this beautiful little advert was made – a must watch!